CASE STUDIES
[CASE STUDY #1]
From $100k/y To $1M/y In 90 Days (& beyond...)
This client came to us with a program they had gotten to about $100,000 a year over the course of a few years.
We spent the better part of Feb and early March repackaging the offer, building the acquisition system, overhauling their sales team, and developing a traffic strategy.
We launched March 10th.
Within the first 21 days we spent about $5,200 CAD ($3,900 USD)
All qualified leads went to the sales team, all disqualified leads went to LTO's (low ticket offers).
Our Disqualified leads liquidated $2,012, roughly 51% of our adspend...
All qualified leads went to the sales team, all disqualified leads went to LTO's (low ticket offers). Our Disqualified leads liquidated $2,012, roughly 51% of our adspend...
In that time we booked 69 appointments took 45 of them and closed 9 deals at ~$6,000 collecting $46,685 in cash and ~$54,000 in contract value.
A Cash ROAS of ~24X and Contract ROAS of ~28 (after liquidation)
In the first 4 months we collected $365,300 cash pacing over $1,000,000 for the year...
In the first year and change we not only crushed $1,000,000 We collected $3,210,000...
Now we're hitting $400,000 cash collected months and growing with a target of $1,000,000 per month...
[CASE STUDY #2]
Over $2,800,00 In 3 Days
In the weeks leading up to the event we spent $159,930 driving traffic to masterclasses.
We reached 971,464 people and our ads we’re seen over 3,700,000 times…
In the weeks leading up to the event we spent $159,930 driving traffic to masterclasses. We reached 971,464 people and our ads we’re seen over 3,700,000 times…
We generated 6,836 leads at an average cost per lead of ~$23. Between the masterclasses and the very carefully planned mailing campaigns we sold 779 ticket at $97. Tickets liquidated $75,563 of our adspend for an adjusted cost per lead of ~$12.34.
During the event and in the days following we sold and collected deposits for 222
high ticket offers ranging between $12,000 and $25,000 for a total value of ~$2,886,000
At the time of the event we collected $275,252 making our initial ROAS ~3.26X
In the Months Since (March 31 - Aug 11) we've collected $1,671,225 and growing every single day
pushing our ROAS to ~19.8X
In the Months Since (March 31 - Aug 11) we've collected $1,671,225 and growing every single day pushing our ROAS to ~19.8X
[CASE STUDY #3]
Over $1,200,000 In 5 Days
In the days leading up to the challenge we spent $255,509, we
reached 2,592,367 people and our ads we’re seen over 10,000,000 times…
In the days leading up to the challenge we spent $255,509, we reached 2,592,367 people and our ads we’re seen over 10,000,000 times…
We generated 28,657 leads at an average cost per lead of $8.91. 1,009 of those leads upgraded to VIP’s which liquidated $73,183 of our adspend for an adjusted cost per lead of $6.36.
We generated 28,657 leads at an average cost per lead of $8.91. 1,009 of those leads upgraded to VIP’s which liquidated $73,183 of our adspend for an adjusted cost per lead of $6.36.
In the days following the challenge we sold 426 entry-level
high ticket offers at $2,997 bringing in $1,276,722 in revenue
In the days following the challenge we sold 426 entry-level high ticket offers at $2,997 bringing in $1,276,722 in revenue
[CASE STUDY #4]
96 Solar Deals Within 60 Days
Between May 1st and June 30th we spent $107,197.
Between May 1st and June 30th we spent $107,197.
We generated 1,033 high quality solar leads for a total cost per lead of $103. And we weren’t just asking for name, email, and phone number. We knew they were home owners, what kind of home they owned, what their roof was made out, whether it was new, if they’d looked at solar in the past, their credit score, a whole lot more.
We generated 1,033 high quality solar leads for a total cost per lead of $103. And we weren’t just asking for name, email, and phone number. We knew they were home owners, what kind of home they owned, what their roof was made out, whether it was new, if they’d looked at solar in the past, their credit score, a whole lot more.
Of those 1,033 leads we booked 253 appointments meaning just about 25% of all of the leads we brought in booked an appointment with one of our closers.
Of those 1,033 leads we booked 253 appointments meaning just about 25% of all of the leads we brought in booked an appointment with one of our closers.
Of those 253 appointments we sold 96 solar installations for an average cost per acquisition of $1,116.
Of those 253 appointments we sold 96 solar installations for an average cost per acquisition of $1,116.
[CASE STUDY #5]
92,322 leads in less than 90 Days
Over the course of just under 90 days we spent $80,447 sending traffic to elaborate LTO funnel. We reached over 2,700,000 people and had over 9,100,000 impressions...
During that time we generated 92,322 leads with an average cost per lead of $0.87...
Those 92,322 leads bought over 850 varying LTO's anywhere from $47/m to $297. We generated over $181,434 in front end revenue at a ~2.25x ROAS before sending any leads to our backend sales team.
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