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Case file Nº 01
High ticket program · Full system install

From $100K a year to $1M a year, in 90 days.

A program stuck at $100K a year for years. We rebuilt the whole line and launched March 10.

$3.21M
Collected year one
$46,685
Cash · first 21 days
~24X
Cash ROAS after liquidation
$3.21M
Collected year one
$400K+
Monthly cash today
The baseline

The client came to us with a program stuck around $100K a year, and it had been there for a few years.

Through February we repackaged the offer, rebuilt the acquisition system, overhauled the sales team, and built the traffic plan. The line went live March 10.

Receipt 01·A · Gross volume · Pre-launch pace
The first 21 days

We spent about $3,900 in ad spend. Disqualified leads routed to low ticket offers and liquidated 51% of that spend before a closer ever picked up the phone.

69 appointments booked. 45 taken. 9 closed at roughly $6,000 each: $46,685 in cash, a ~24X cash ROAS after liquidation.

Receipt 01·B · Net volume from sales · Mar 10–31
Receipt 01·C · Ad spend · Mar 10–31
Receipt 01·D · $2,012 liquidated by LTOs
Receipt 01·E · 69 booked · 45 taken
The climb

Four months in, the system had collected $365,300, pacing past $1,000,000 for the year.

Year one didn't just clear the target. It tripled it: $3,210,000 collected.

Today the program collects $400K+ months and it's still climbing. The target on the wall: $1,000,000 a month.

Receipt 01·F · Gross volume · First four months
Receipt 01·G · Gross volume · Year one
Receipt 01·H · Gross volume · Current month
Case file Nº 02
Life coaching certification school · SDR management · same 4 reps
SDR management onlySame 4 reps · no new hiresCRM · HubSpot

Four reps who couldn't clear $100K. We didn't add a fifth.

Four setters, an offer that worked, and a process eating an hour per appointment. We rebuilt the process.

$526,282
One month · same 4 reps
8–13 min
To set an appointment · from 50–70
72.3%
Show rate
73
Closed deals in the month
$131,570
Generated per rep · one month
The bottleneck

Four setters who couldn't clear $100K in a month, and no systems behind them.

The clearest symptom: 50 to 70 minutes to set a single appointment once call time and post-call admin were counted. The process itself was the bottleneck.

We went straight at it. Rewrote the outbound script, taught the philosophy behind it, and tore out a post-call process until admin took no more than two minutes.

Time to set one appointmentBuilt figure
50–70 min
Before · call plus admin
8–13 min
After the rebuild

Roughly 5x faster. Same four reps.

Time to set one appointmentDrawn from client reporting
Two halves of one month

The cleanest proof in this file is August split down the middle. Same reps, same offer, same lead flow, same number of days. Only the system changed.

The first 15 days generated $55,000. The last 15 generated $131,301.

One month · split down the middleBuilt figure
$55,000
First 15 days · before
$131,301
Last 15 days · after

2.4x, in 15 days.

One month · split down the middleDrawn from client reporting
Then September

Six weeks after takeover, September generated $526,282, roughly 5.3x their old sub-$100K best, with the same four reps.

73 closed deals. 72.3% show rate. 21.7% set to close. 30.4% show to close. $131,570 generated per rep, one of the strongest per-head numbers in our portfolio.

We did not hire anyone and we did not touch their marketing. September is a single month, on 2023 data. The August split above is the airtight version of the same proof.

That month · top of funnel to closedBuilt figure
Dials4,313
Connects76417.7%
Sets made33644.0%
Calls held24072.3%
Closed7330.4%

Rates are stage to stage

That month · top of funnel to closedDrawn from client reporting
Files 01–02 reviewed

Two files in. Same system underneath.

The offers change. The install doesn't. Book the call and we'll map it onto yours.

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Case file Nº 03
High ticket event offer · Event launch · full funnel

Over $2,800,000 sold in 3 days.

A three-day live event, filled with paid traffic and mail, that sold 222 high ticket offers.

$2.88M
Sold in 3 days
6,836
Leads at ~$23 each
779
Tickets sold at $97
222
High ticket sales · $12K–$25K
~19.8X
ROAS by August
Filling the room

In the weeks before the event we spent $159,930 driving traffic to masterclasses. The ads reached 971,464 people and were seen over 3,700,000 times.

That produced 6,836 leads at roughly $23 each. Ticket sales liquidated $75,563 of the spend, cutting the adjusted cost per lead to ~$12.34.

Receipt 02·A · Ad spend $159,930 · Reach 971,464
Receipt 02·B · 6,836 registrations · 779 tickets
The event

During the event and the days after, we sold and collected deposits for 222 high ticket offers between $12,000 and $25,000.

Total value: roughly $2,886,000. Cash collected at the event: $275,252, a ~3.26X initial ROAS.

Receipt 02·C · 222 high ticket purchases
Receipt 02·D · $275,252 collected at event
The tail

Deposits became payment plans, and payment plans became cash. Between March 31 and August 11 the offer collected another $1,671,225.

That pushed the campaign to a ~19.8X ROAS, still growing every day.

Receipt 02·E · $1,671,225 collected Mar 31–Aug 11
Case file Nº 04
Holistic health company · Full build · recruiting included
Full build · recruiting includedWe do not run their marketingCRM · HubSpot

No department on day one. A $700K month by day 60.

They were already generating leads. Nobody existed to work them. We recruited the team and built the machine around it.

$850K+
First 60 days
10
Setters recruited · from zero
$150K+
Month 1 · team still ramping
$700K+
Month 2 · first at full strength
$70K+
Generated per rep · month 2
A standing start

No SDR department at all. No reps, no pipeline, no script, no systems. They were already generating leads; nobody existed to work them.

We recruited, hired, and trained ten setters inside 60 days, and built every process the department runs on. We did not run their marketing.

Month 1 generated $150K+ while the team was still being hired. Month 2, the first at full headcount, generated $700K+. The jump between them is mostly the bench filling out, and the figures on this file are round numbers as reported.

The first 60 days · revenue generatedBuilt figure
$0
Day 1 · no department
$150K+
Month 1 · still hiring
$700K+
Month 2 · full strength

$850K+ across the first two months. Round figures as reported.

The first 60 days · revenue generatedDrawn from client reporting
The build

Every piece of it, from nothing.

Ten reps recruited, hired, and trained. Script, training program, pipelines, lead delegation, tracking, automations, CRM to calendar integration, confirmation workflows, reporting, and a daily management cadence.

Inside 60 days the department was producing $700K a month.

The build, from nothing60 days
  • Recruited, hired, and trained 10 setters
  • Outbound script and full training program
  • Pipelines, lead delegation, and call tracking
  • Automations and CRM to calendar integration
  • Confirmation and no-answer workflows
  • Reporting and a daily management cadence
The build recordDrawn from client reporting
Files 01–04 reviewed

The pattern holds in every vertical.

A flagship program, a certification school, a live event, a health company. The next file gets written on whatever you sell.

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Case file Nº 05
Speaker training offer · Paid challenge launch

Over $1,200,000 collected in 5 days.

A paid challenge filled with 28,657 leads that converted 426 buyers in the five days after it ended.

$1.27M
Collected in 5 days
28,657
Leads at $8.91 each
1,009
VIP upgrades
426
Sales at $2,997
$1.27M
Collected in 5 days
Filling the challenge

In the run-up we spent $255,509. The ads reached 2,592,367 people and were seen over 10,000,000 times.

We generated 28,657 leads at an average of $8.91. 1,009 of them upgraded to VIP, liquidating $73,183 of the spend and cutting the adjusted cost per lead to $6.36.

Receipt 03·A · Ad spend $255,509 · 10.3M impressions
Receipt 03·B · Opt-ins by step · $73,183 VIP gross
The five days after

In the days following the challenge we sold 426 entry-level high ticket offers at $2,997.

$1,276,722 collected, before a single backend sales call.

Receipt 03·C · 426 purchases at $2,997
Case file Nº 06
Influencer marketing offer · SDR management + recruiting
SDR management onlyWe do not run their marketingCRM · HubSpot

Same leads, same traffic, 4.4x the revenue.

No new spend, no new sources. We rebuilt the setter department and the same leads started converting.

$132K
Monthly · was $30K
$132K
Monthly revenue · from $30K
$85K
Cash collected · from $30K
76%
Show rate · from 42.5%
81.6%
Top setter show rate · record
The ceiling

They came to us with no setter operation: no process, no tracking, no lead delegation. Revenue was capped around $30K a month.

The offer worked and the traffic was there. Nothing behind the scenes was built to convert it.

We manage their SDR department and recruited the setters onto it. We do not touch their marketing, their traffic, or their lead generation. That context matters for every number below.

The rebuild

We rebuilt the department end to end: tracking, lead delegation, automations, and a new setter script.

Then we reworked the conversation itself, so setters were building real value on the call and getting people genuinely excited to show up.

Even the calls we never booked by hand started showing. Autobooked appointments climbed from a 40% show rate to 72%.

Show rates · before and after the rebuildBuilt figure
Show rate42.5%76%record
Autobooked show rate40%72%
Show rates · before and after the rebuildDrawn from client reporting
Same leads, 4.4x

February generated $30K. March, $70.5K. April, $132K, with $85K of it collected.

Same offer, same traffic, same leads they were already paying for. When marketing is off the table as a variable, the department build is the only thing that changed.

Monthly revenue and cash · February to AprilBuilt figure
Revenue generatedCash collected
$30K
$30K
$70.5K
$63.8K
$132K
$85K
FebruaryMarchApril
Monthly revenue and cash · February to AprilDrawn from client reporting
Files 01–06 reviewed

Two offers, one standard of proof.

Some files we built the whole machine. Some we only ran the department. Either way, the numbers go on record.

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Case file Nº 07
Content marketing offer · coaches & experts · Full department build
Full department buildRecruiting includedMarketing run in house by usCRM · Close

Their worst month now beats their old best, two to one.

A setter team that couldn't hold $50K a month, rebuilt into a $105K floor and a $2.27M year.

$2.27M
Generated · one year
$2,273,171
Revenue generated · one year
$1,479,173
Cash collected · one year
1,294
Appointments set
171
Closed deals
A higher floor

The team we took over couldn't consistently break $50K a month. We recruited into it, rebuilt every system it runs on, and installed our setter process end to end.

The year that followed: $2,273,171 generated, $1,479,173 collected, roughly $189K a month against the old $50K ceiling.

This is not a hockey stick, and we won't frame it as one. The first and last quarters ran roughly even. The story is consistency: not one month all year fell back under the old ceiling. The worst month, $105K, beat their old best by more than 2x.

The year against the old ceiling · revenue generatedBuilt figure
$105K
$189K
$334K
Worst monthMonthly averageBest month
The year against the old ceiling · revenue generatedDrawn from client reporting
The engine underneath

The lift wasn't volume alone. Comparing January, before the rebuild fully landed, to the final quarter's average, every stage of the engine improved.

By year end, every appointment the team booked was worth about 77% more.

Full build, marketing included. We recruited the team, rebuilt every process behind it, and generated the leads it worked.

January against the final quarter's averageBuilt figure
Show rate44%70%1.6x
Set to close6%16.3%2.7x
Show to close14%23.3%1.7x
Average order value$8.8K$13.2K1.5x
January against the final quarter's averageDrawn from client reporting
Case file Nº 08
Solar installer · Lead engine · appointment machine

96 solar installations in 60 days.

Deep-qualified homeowner leads, booked straight onto closers' calendars, for a local install business.

96
Installs · $1,116 CPA
$107,197
Ad spend · 60 days
1,033
Qualified leads at ~$103
253
Appointments booked
96
Installs at $1,116 CPA
Qualified, not just captured

Between May 1 and June 30 we spent $107,197 and generated 1,033 high quality solar leads at roughly $103 each.

We weren't asking for name, email, and phone. We knew they were homeowners, what kind of home, what the roof was made of, whether they'd priced solar before, and their credit range.

Receipt 04·A · $107,179 spent · $105 per lead
Receipt 04·B · 1,033 submissions with qualification data
Leads into installs

Of those 1,033 leads, 253 booked appointments with a closer. That's about 25% of everything we brought in.

The closers turned those appointments into 96 solar installations, an average acquisition cost of $1,116.

Receipt 04·C · 253 appointments · May 1–Jul 1
Receipt 04·D · The install list
Files 01–08 reviewed

The record is long on purpose.

Proof you can skim is proof you can doubt. Book the call and we'll start the file with your name on it.

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Case file Nº 09
Lead gen agency · HVAC contractors · SDR management · built from zero
SDR management onlyBuilt from zero in 26 daysCRM · GoHighLevel

Built from zero to $145,500, in 26 days.

A setter team running on manual effort. We built every system underneath them in 26 days, training live five days a week.

$145,500
Generated in 26 days
13.3%
Set to close · from 6%
23.5%
Show to close · from 10%
56.6%
Show rate · from 30%
$145,500
Generated in 26 days
Nothing in place

On day one there was no lead delegation, no pipelines, no script, no tracking, no automations, and no CRM to calendar integration.

Setters were manually booking calls and logging every note by hand. All effort and no system.

The starting numbers: 6% set to close, 10% show to close, 30% show rate.

What we built in 26 days26 days
  • An 18 page SOP covering every system a setter team runs on
  • A setter script, written from scratch
  • Confirmation process and no-answer workflows
  • Pipelines, lead delegation, and full call tracking
  • CRM to calendar integration and automations
  • Handoff documentation for their ops team
  • Live training with the team, five days a week
The build recordDrawn from client reporting
By day 26

Every conversion rate roughly doubled in under four weeks.

Set to close went 6% to 13.3%. Show to close went 10% to 23.5%. Show rate went 30% to 56.6%.

Revenue generated came in at $145,500, all of it off leads they were already generating. We did not run their marketing.

Every conversion rate · before and afterBuilt figure
Set to close6%13.3%2.22x
Show to close10%23.5%2.35x
Show rate30%56.6%1.89x
Every conversion rate · before and afterDrawn from client reporting
Case file Nº 10
Info offer · LTO funnel · Volume lead engine

92,322 leads in under 90 days.

A front-end machine built for volume: leads at under a dollar that paid for themselves before the backend.

92,322
Leads at $0.87
$80,447
Ad spend · ~90 days
92,322
Leads at $0.87
850+
LTO sales · $47–$297
~2.25X
Front-end ROAS
The volume play

Over just under 90 days we spent $80,447 sending traffic into an elaborate LTO funnel. The ads reached over 2,700,000 people with 9,100,000+ impressions.

The funnel captured 92,322 leads at an average of $0.87.

Receipt 05·A · $80,447 spent · 9.1M impressions
Receipt 05·B · 92,322 opt-ins on record
Paying for itself

Those leads bought over 850 low ticket offers between $47 a month and $297.

$181,434 in front-end revenue at ~2.25X ROAS, before a single lead reached the backend sales team.

Receipt 05·C · $181,434 products sold
Files 01–10 reviewed

Ten files reviewed. Two to go.

The one after that is unwritten. Book a System Design Session and we'll put your numbers up next.

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Case file Nº 11
Business coaching · trades companies · Full department build
Full department buildMarketing run in house by usCRM · Close

No team, no systems, no lead flow. $147,800 in 90 days.

The full build offer: we recruit the team, install every system it runs on, and run the marketing that feeds it.

$147,800
From $0 · 90 days
0
Reps on day one
90
Days from an empty seat
$147,800
Revenue generated
An empty seat

Nothing existed before we started: no SDR department, no reps, no pipeline, no script, no lead flow.

This is the full build offer. We recruited and hired the team, built every system it runs on, and ran the marketing that fed it.

On our SDR management engagements we never touch marketing. Here we ran it end to end. Two different offers, and this is the deeper one.

Ninety days · from a standing startBuilt figure
$0
Day 1 · empty seat
$147,800
Day 90 · revenue generated

Team recruited, systems built, marketing run in house.

Ninety days · from a standing startDrawn from client reporting
The build

Recruited and hired from scratch, then trained on a setter script and a full program.

Every system installed: pipelines, tracking, reporting, automations, CRM to calendar integration, confirmation and no-answer workflows.

Ninety days from an empty seat to $147,800 on record.

What the full build includedFull build
  • Recruiting and hiring the SDR team from scratch
  • Marketing and lead generation, run end to end
  • A setter script and full training program
  • Pipelines, tracking, and reporting
  • Automations and CRM to calendar integration
  • Confirmation and no-answer workflows
The build recordDrawn from client reporting
Case file Nº 12
Day trading education offer · SDR management · 2–3 setters
SDR management onlyWe do not run their marketingCRM · HubSpot

Two to three setters, $1.24M on record.

A department that existed in name only. We built the tracking, then ran the team inside it.

$1.24M
Generated · 2–3 setters
$1,238,999
Revenue generated
$1,015,900
Cash collected
153
Closed deals
$8,098
Average deal
A department on paper

They had a department in name only: no tracking, no pipelines, no process, and no way to tell what any rep was actually doing.

We built the systems, then ran the team inside them. SDR management only; we did not run their marketing.

This file is an output story, not a lift story. There is no clean before and after, because before, nothing was measured.

The whole engagement · top of funnel to closedBuilt figure
Dials7,867
Sets made7099.0%
Calls held47867.4%
Closed15332.0%

Rates are stage to stage

The whole engagement · top of funnel to closedDrawn from client reporting
The peak

Across the engagement, two to three setters generated $1,238,999, with $1,015,900 of it collected. 153 closed deals on an $8,098 average.

The standout month: two setters generated $490,691 between them. That is $245,345 per rep, the highest per-head month in our portfolio.

The engagement average is closer to $118K per rep per month, which is the number we'd rather you hold us to. Once the systems were proven, we recruited more reps in.

The peak monthBuilt figure
$490,691
Two setters · between them
$245,345
Per rep · portfolio record

Engagement average: about $118K per rep per month.

The peak monthDrawn from client reporting
Case file Nº 13 · unwritten

Your numbers could be File Nº 13.

Book a System Design Session. We diagnose the leak, design the fix, and put every number on record.

Live platform screenshots and built figures drawn from client reporting. Results vary by offer, team, and execution.